Publishing photos, videos and live videos are the most popular publications in Facebook in 2017, according to the audience measurement site Youroutreach.
The team of Artsper has gathered some practical techniques and tips for your publications to attract more customers.
1. Posting a photo
The photo post is "the star of the posts". With 43.93% "likes", it ranks first in posts popularity on Facebook.
Attention, a successful photo post on Facebook must meet two technical criteria:
The format of the picture should be portrait or square. Facebook is visited more and more often from mobile phones, so these formats are more suitable.
For the most advised, here are the photo sizes recommended by Facebook:
The quality of picture must be good.
For the most advised, is better to upload the pictures on a JPEG format.
2. Post video
The video post ranks second in popularity of Facebook posts with 17.65% likes. However, it ranks first in comments and shares. The video post is therefore not a post to be neglected since this sort of post creates a lot of interaction among the surfers. The more activity ther is on your post, the more Facebook will make your video visible to your fans by putting it up on their news feed.
Attention, a successful video post on Facebook has to meet one technical criterion:
The quality of the video must be good. Choose short and high definition videos.
3. Live video
The live video is a recent and very popular feature on Facebook. It is about filming and broadcasting content live on Facebook. It is possible to make a live video with a mobile phone or with the computer.
Attention, the quality of the live video must be good, you should have a good internet connection before starting your video: secure wifi network or 4G.
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