The online art market is growing fast, with a 15% increase between 2016 and 2017 (source: Hiscox Report). Despite this increase, there are still several issues that still prevent collectors buying online. The main challenge is the impossibility of seeing the work. Buyers worry about the reliability of the images and wonder if the artwork is different when they see it in the flesh.
It is therefore important to use all possible means to improve the physical relationship to work and reassure the collector.
Photos of artworks
Photos remain the best way of conveying the artwork to collectors. Here are some tips to keep in mind:
The description of the work
Even if there are photos, it is important to add a written description of the work because it helps the collector understand the techniques used and the artist’s approach.
For each work, Artsper requires the galleries to fill in the basic information in a form (name of the work, name of the artist, dimensions, price, medium, technique etc) and therefore it isn’t necessary to repeat this information in the artwork description but instead add more detailed information.
Here are some things you could include in the artwork description:
Information about the artist
In addition to the photos and the description of the work, it’s important not to neglect the biography of the artist that allows the collector to understand the artwork within a broader context.
An artist’s biography should trace their background, explain the important influences on their work, point out what makes their work interesting or original. You can also summarise key exhibitions and mention if his works are part of important collections.
On Artsper, biographies are managed by our communications department to ensure that they are all optimised for search engines and will therefore appear higher up on Google's list of results. Send your artists’ biographies to email@example.com.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly